Jimdo is an AI website builder for solopreneurs and microbusinesses to build online businesses. Fifteen years ago, the three Jimdo founders received a grant to start their company. We decided to give this chance to other founders for the anniversary. With the "Durchstart"-Initiative, we gave away 5 x €10,000 "Durchstart-Bonus", plus a Jimdo Premium plan for their website or online store and professional business coaching.

Using our data from top users, we choose the characters to illustrate small business owners' magical moments and struggles on nine different vignettes in a seamless flow. For the campaign, we developed a spot for YouTube, TV and social media, plus other landing pages and ads.

This spot was aired on TV in Germany, paid social, had print extensions, and a 50,000 Euro Grant program for micro-businesses in Germany.

Executive Creative Director | Head of Paid Content: Kathryn Davenel

Role: Managed 7 figure project from concept to completion including media buys, vendor contracts + negotiations, with the support of the Jimdo team:

Head of Product Marketing: Kristin Maclaughlin
Executive Producer: Katharina Mühe
ACD Copywriter: Beena Biller
Copywriter: Stefan Sturm
ACD Art: Ana Morenc
Motion Designer: Özge Çaldıran Demirel
Brand Director: Elena Zhigallina

+ Jimdo in-house marketing and cross departmental collaborators: Markus Bruhn, Jennifer Zonsius, Elena Zhigalina, Barbara I. K. Gabelli, Kira Macdonald, Nate Causey, Karina Drozdowska, Mareike Friedrich Sankt Johannis, Tyler Hammond, Sophie Hantscher-Joergens, Frederik Kemner, & Natalia Rey.

+ Henry Neulitz-Braun and Jasmine Cruz for building a grant program for small businesses

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Campaign Concept: Thjnk Berlin
Production: Los York
Film Directors: Ergin Kuke & Seth Epstein

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