Party Popteenies
Everyday’s a party and you’re invited!
The launch of the Party Popteenies’ toys included a full music video, social teasers, parties, broadcast commercials that aired in North America, and product extensions.
Lead Creative: Kathryn Davenel
Client: Spin Master
ECD/Creative Producer: Tony Tung
Senior Producer: Virginia Pooler
Copywriters: Amber Cahill, Stacy Lewis & Max Mayer
Global Business Lead: Catherine Demas
Production Company: Ignition Creative
Director: Wayne Isham
:15 Commercial for Broadcast
(Aired in North America)
:30 Commercial for Broadcast
(Aired in North America)
Unboxing - Party Surprise Box
Youtube Product Promotions
Behind The Scenes of the Music Video
Dance Featurette for the Music Video
Snort Sneak Peek Teaser
Rolled out before the music video
Work in Progress
Below are a series of reference creative treatments that were the inspiration for the music video.
